Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Ukadaulo wa Foni, Mapulogalamu ndi Mapulogalamu a Foni Competition Category.
SilivaFoni· 2020
Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni
Client: Macy's
Mphoto ya Siliva ya A' Design Award Winner in Foni Category
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About Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni
Macy's App ndi pulogalamu yogulira pa foni yomwe idakonzedwanso mu 2019 ya zida za Android ndi iOS. Pulogalamuyi imalola makasitomala kuyang'ana ndi kugula zovala zamakono, zokongoletsa ndi zinthu za panyumba kuchokera pa foni yamakono kapena tabuleti. Kakonzedwe kake ndi koyera komanso kophweka, ndipo kamatenga zithunzi kuchokera ku zofalitsa za zovala zamakono ndi zinthu za tekinoloje ya makasitomala. Zida zoyendera kamera zimathandiza kusanya ndi kulipira, ndipo zinthu za augmented reality zimalola makasitomala kuwona zinthu asanazigule. Kukonzanso kunayambika pa kafukufuku wambiri wa ogwiritsa ntchito komanso pa ndemanga za makasitomala, ndipo kutenga nawo mbali kwa ogwiritsa ntchito kunawonjezeka pambuyo pochoketsa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macy’s App Redesign Primary Function: Pulogalamu Yogulira pa Foni ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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