Macy’s Website Primary Function: Mawonekedwe a Webusaiti by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mawonekedwe, Kulumikizana ndi Zokumana ndi Ogwiritsa Ntchito Competition Category.
SilivaMawonekedwe· 2020
Macy’s Website Primary Function: Mawonekedwe a Webusaiti
Client: Macy's
Mphoto ya Siliva ya A' Design Award Winner in Mawonekedwe Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website Primary Function: Mawonekedwe a Webusaiti
Webusaiti ya Macy's ndi mawonekedwe a malonda a pa intaneti omwe amalola makasitomala kuyang'ana ndi kugula zinthu zomwe Macy's imapereka. Webusaitiyi inakonzedwanso potsatira maganizo a makasitomala, zomwe zinapangitsa kuti pakhale kakhalidwe kaoyera ndi kophweka kotengera ku zofalitsa za mafashoni ndi zinthu za teknoloji za ogula. Ukadaulo wa webusaiti womwe umasintha molingana ndi chipangizo umalola kuti anthu azitha kulowa kudzera pa makompyuta a laputopu, mataputi ndi mafoni a m'manja. Kufufuza kwakukulu kunatsogolera ntchitoyi, kuphatikizapo mafunso a ogwiritsa ntchito, zoyankhulana, kuyesa kwa A/B ndi kuyesa kwa kagwiritsidwe. Kakhalidwe kophweka kameneka kamathandiza kufulumizitsa njira yogulira ndipo kanawongolera kutenga nawo mbali kwa ogwiritsa ntchito.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Macy’s Website Primary Function: Mawonekedwe a Webusaiti ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Macy’s Website Primary Function: Mawonekedwe a Webusaiti akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Macy’s Website Primary Function: Mawonekedwe a Webusaiti ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
