Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2020
Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa
Client: Korea Sport Coach Federation
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
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About Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa
KSCF ndi gawo laku Korea la masewera omwe amasonkhanitsa akatswiri okhudzana ndi masewera kuphatikiza osewera omwe anali osewera wakale, osewera, komanso eni mabungwe amasewera. Chizindikiro cha mtima chimachokera ku XY axis, yomwe imayimira chisangalalo cha othamanga ndi adrenaline, kudzipereka kwa mphunzitsi ndi kukonda kwawo magulu awo komanso kukonda masewera. Chizindikiro cha mtima chili ndi zidutswa zinayi zamazira: khutu, muvi, phazi, ndi mtima. Khutu likuyimira kumvetsera, muvi umayimira cholinga ndi kuwongolera, phazi limayimira kuthekera, ndipo mtima umaimira kukhudzika.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Korea Sport Coach Federation Chizindikiritso Ndikuwonetsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
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