DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2020
DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga
by Jaehun Kim
Client: Visang
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #99197The Design
About DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga
Mawu a Bukhu: DokHaeTok ndi chizindikiro cha kumvetsetsa zowerenga kwa ana chomwe chimaphatikiza mabuku osindikizidwa ndi pulogalamu ya foni ya m'manja. Gulu la mabuku lagawidwa m'mabuku asanu owonda a mitu yosiyanasiyana, ndipo buku lililonse la mutu likhoza kuwerengedwa mkati mwa sabata imodzi. Mafunso amaikidwa patsamba mkati mwa mawonekedwe a mabaluni, kotero kuwerenga kumachitika mu njira ya mayeso osavuta. Pulogalamuyi imapereka mayeso, masitepe a maphunziro ndi chatbot yomwe imayankha mafunso ochokera kwa ana. Masewera a kabu ndi zida za kusukulu monga zolemba za maphunziro zimakhalanso mbali ya chizindikirochi. Cholinga ndikumanga machitidwe abwino a kuwerenga munjira yosangalatsa.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. DokHaeTok Ntchito Yaikulu: Chizindikiro cha Kumvetsetsa Zowerenga amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
- Dimensions & Packaging
- The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
- Tags
- Reading Comprehension, korean, DokHaeTok, children
- Production Technology
- DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
- Design Challenge
- An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
- Research
- When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
- Inspiration
- We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
- Project Duration
- DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
- Operation Flow
- DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
- Team Members
- Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim - Image Credits
- Visang Creative Design Lab, 2019
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