Hak Hi Kong Kugundanso Doko by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Kugundanso Doko by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

SilivaZithunzi· 2020

Hak Hi Kong Kugundanso Doko

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category

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Colors

The Design

About Hak Hi Kong Kugundanso Doko

Malangizowo agwiritse ntchito malingaliro atatu kuti akonzenso dongosolo la CI la Yong-An Fishing Port. Yoyamba ndi logo yatsopano yopanga ndi zithunzi zowoneka bwino zochokera pamakhalidwe azikhalidwe za anthu a Hakka. Chotsatira ndi kufufuzanso kwakanthawi kosangalatsa, kenako pangani zilembo ziwiri zamascot zoimira ndikulola kuti zizioneka zokopa zotsogolera alendo. Pomaliza, zosachepera, kukonzekera malo asanu ndi anayi mkati, ozungulira ndi zosangalatsa ndi zakudya zosangalatsa.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Hak Hi Kong Kugundanso Doko ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Hak Hi Kong Kugundanso Doko akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Hak Hi Kong Kugundanso Doko ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang