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Five Senses Feast Kupanga Malo a Chochitika by Rong Chen and Artgital

Five Senses Feast Kupanga Malo a Chochitika by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.


BronzeChochitika· 2020

Five Senses Feast Kupanga Malo a Chochitika

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

Mphoto ya Bronze ya A' Design Award Winner in Chochitika Category

20,200

Verified Award Winner

Verify Award Status for #99371

Colors

The Design

About Five Senses Feast Kupanga Malo a Chochitika

Five Senses Feast ndi kapangidwe ka malo a chochitika komwe kanapangidwa kaamba ka phwando lolawa mowa wa whisky ku Taipei, Taiwan. Kapangidweka kamaonetsa zipangizo zisanu zazikulu zolumikizana ndi anthu komanso bala loti anthu alawirepo mowawo. Skrini yowoneka bwino yokhudzika ndi botolo la malita atatu zimasonyeza momwe mowawo umapangidwira. Kuwunikira kwa mawu (audio spotlight) pamodzi ndi paneli yaikulu ya skrini yokhudzika zimatsogolera alendo kudzera mu zithunzi ndi mawu. Silika weniweni, wophatikizidwa ndi mawu apadera, amatsanzira mmene whisky imazungulizika m'galasi. Kuwonetsa kwa magetsi kolumikizana ndi anthu kumagwiritsa ntchito mabotolo a whisky kukumbutsa za njira yokhwima mowawo m'miphika ya sherry. Cholinga ndi kupanga ulendo wolawa zinthu wokangamira komanso wolimbikitsa kutenga nawo mbali kwathunthu.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Five Senses Feast Kupanga Malo a Chochitika ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Five Senses Feast Kupanga Malo a Chochitika akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Five Senses Feast Kupanga Malo a Chochitika amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags
Even Space Design, Glenmorangie WhiskyFest,
Design Challenge
The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research
New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration
Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration
Taipei, Taiwan
Operation Flow
By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents
Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members
Rong Chen
Artgital Interactive Solutions
Image Credits
IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong

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