Dizayini ya Bomapp Kupanga Chizindikiro cha Mtundu ndi Taiyoon Lee ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
BronzeZithunzi· 2020
Bomapp Kupanga Chizindikiro cha Mtundu
ndi Taiyoon Lee
Kasitomala: Bomapp
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #99409Kapangidwe
Za Bomapp Kupanga Chizindikiro cha Mtundu
Bomapp ndi kapangidwe ka chizindikiro cha mtundu kamene kanapangidwa kwa kampani ya matekinoloje a inshuwaransi. Dzina lakuti Bomapp limaphatikiza mawu akuti boheom, mawu achi Korea kutanthauza inshuwaransi, ndi mawu akuti map. Chizindikirocho, zithunzi za mutu, ndi kapangidwe konse zimasonyeza lingaliro la kukumbatira, zomwe zimalimbikitsa chizindikiro cha mtundu. Zilembo za logo zimaphatikizapo chilembo B, chojambulidwa kuti chisonyeze golden ratio. Kalembedwe kolondola kameneka kamagwiritsidwa ntchito kusonyeza chikhulupiriro ndi luso laukadaulo, zomwe ndi mfundo zazikuru za makampani a inshuwaransi. Logoyi imaoneka mu utoto umodzi, wabuluu kapena woyera, kutengera pamene ili.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Bomapp Kupanga Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Bomapp Kupanga Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Bomapp Kupanga Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence. - Miyezo ndi Kuphimba
- The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
- Zizindikiro
- Bomapp , insurance, finance, branding
- Teknoloji Yopangira
- Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
- Vuto la Dizayini
- Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
- Kafukufuku
- Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
- Chilimbikitso
- Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.
By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.
Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with - Nthawi ya Polojekiti
- 10.01.2019 - 09.04.2020 / Seoul, Korea
- Mdondomeko ya Ntchito
- Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication. - Mamembala a Gulu
- Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
