Mixed Reality Primary Function: Kuyika Kwa Holographic by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.
SilivaChochitika· 2020
Mixed Reality Primary Function: Kuyika Kwa Holographic
Client: Economiton
Mphoto ya Siliva ya A' Design Award Winner in Chochitika Category
Verified Award Winner
Verify Award Status for #99442The Design
About Mixed Reality Primary Function: Kuyika Kwa Holographic
Book Text: Mixed Reality ndi kuyika kwa holographic komwe kumagwira ntchito limodzi ndi anthu, kopangidwa kwa malo owonetsa za njira zamphamvu za mzinda wa Moscow. Kuyika kumeneku kumatengera mfundo ya Pepper's Ghost, yomwe idawonjezeredwa ndi zigawo zowonjezera. Khoma la kumbuyo la LED, ma projekitala atatu a pansi ndi kuwala kwa LED komwe kumamangidwa padenga zimagwira ntchito limodzi ndi foilo ya holographic, magalasi ndi phokoso. Kuwala ndi mthunzi zoyenda zimapatsa zinthu zowonetsedwa kumverera kwamphamvu kwa kukhalapo. Alendo amasankha nkhani pa chowonetsera chokhudza ndikuonera ziboliboli ndi ma graph zikuonekera ndikusungunuka mumlengalenga.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Mixed Reality Primary Function: Kuyika Kwa Holographic ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mixed Reality Primary Function: Kuyika Kwa Holographic akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mixed Reality Primary Function: Kuyika Kwa Holographic ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
- Dimensions & Packaging
- 18000 х 10000 х 4500
- Tags
- Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
- Production Technology
- We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
- Research
- We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
- Inspiration
- When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
- Project Duration
- The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
- Operation Flow
- Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.
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