Akbank Mobile Pulogalamu Yam'manja ndi Akbank T.A.S

Dizayini ya Akbank Mobile Pulogalamu Yam'manja ndi Akbank T.A.S ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Ukadaulo wa Foni, Mapulogalamu ndi Mapulogalamu a Foni.

GolideFoni· 2020

Akbank Mobile Pulogalamu Yam'manja

ndi Akbank T.A.S

Kasitomala: Akbank

Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Foni

78,318

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #99903

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Akbank Mobile Pulogalamu Yam'manja

Kapangidwe katsopano ka pulogalamu ya Akbank Mobile kumapereka lingaliro latsopano malinga ndi chikhalidwe cha anthu, anzeru, chidziwitso chamtsogolo komanso chidziwitso cha banki chopindulitsa. Ndi kapangidwe ka madongosolo patsamba lalikulu, ogwiritsa ntchito amatha kuwona malingaliro anzeru kuti achepetse moyo wawo wazachuma. Komanso, ndi njira yatsopanoyi yopangira, mabanki azikhalidwe amayankhula chilankhulo cha ogwiritsa ntchito pogwiritsa ntchito mawonekedwe akunyumba, machitidwe osinthika amayenda ndi malingaliro.

Chidziwitso

Za Mphoto ya Golide ya A' Design Award

Akbank Mobile Pulogalamu Yam'manja ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Akbank Mobile Pulogalamu Yam'manja akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Akbank Mobile Pulogalamu Yam'manja amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Miyezo ndi Kuphimba: iOS, Android
Zizindikiro: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknoloji Yopangira: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Vuto la Dizayini: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Kafukufuku: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Chilimbikitso: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Nthawi ya Polojekiti: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Mdondomeko ya Ntchito: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Petensi: Copyrights belong to Akbank T.A.Ş, 2019.
Mamembala a Gulu: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Mwini Zithunzi: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.