Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Zochepa ndi Mapangidwe Apadera Competition Category.
GolideZochepa· 2020
Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Mphoto ya Golide ya A' Design Award Winner in Zochepa Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu
Zacapa Reserva Limitada 2019 ndi kapangidwe ka zophimba ka mtundu wochepa wa ramu yosungidwa kwa nthawi yayitali. Chizindikiro chofiirira chokhala ndi zilembo za golide zowala chimayenderana bwino ndi mitundu ya ambala ndi golide ya chakumwacho. Lamba wodziwika bwino wa petate, lamba woluka ndi udzu wopangidwa ndi mitundu yapadera ya mtundu uwu ndi amayi aluso a ku Guatemala, umazungulira botolo. Kapangidwe ka chidebe kamaphatikiza mitundu ndi maonekedwe osiyanasiyana olimbikitsidwa ndi malo achilengedwe a ku Guatemala. Pa chidebecho, lamba wa petate ndi lamba wodziwika bwino wokhala ndi zolemba za kulawa zimasonyezedwa mu mitundu ya golide.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zacapa Reserva Limitada 2019 Kapangidwe ka Zophimba za Ramu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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