Ai Academy Identitat de Marca per Emanuele Grittini

Lo dissènh Ai Academy Identitat de Marca per Emanuele Grittini es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2020

Ai Academy Identitat de Marca

per Emanuele Grittini

Client : Ai Academy

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

11,175

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Ai Academy Identitat de Marca

Ai Academy es una identitat de marca creada per una societat que trabalha dins l'intelligéncia artificiala. Lo logotipe se basa sus de polissas monoespaciadas, comunament utilizadas dins los environaments de programacion. Los fonses tradusisson la natura pluridisciplinària de l'intelligéncia artificiala en imatges abstraches, sens referéncia dirècta a la tecnologia. Foguèron produches amb de tecnicas experimentalas de mescla de colors utilizant de pinturas a l'aiga, puèi fotografiats e post-produches. Lo contraste entre lo logotipe e los fonses garantís una bona visibilitat del logo. De colors audaciosas ajudan la reconeissença dins los materials d'eveniments e de mèdias socials.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Ai Academy Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Ai Academy Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Ai Academy Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions e Embalatge: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Etiquetas: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Tecnologia de Produccion: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Desaffo de Dissènh: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Recèrca: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiracion: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Durada del Projècte: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Flux Operacional: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.