Ancora Identitat de Marca per Keiichiro Yanagi - Harajuku Design Inc.

Lo dissènh Ancora Identitat de Marca per Keiichiro Yanagi - Harajuku Design Inc. es un laureat autfo estimfo del prestigfo 2023 A' Design Award de Platin dins la Categoria de Competfo Grafica.

PlatinGrafica· 2023

Ancora Identitat de Marca

per Keiichiro Yanagi - Harajuku Design Inc.

Client : Harajuku Design Inc.

Laureat del A' Design Award de Platin dins la Categoria Grafica

703,415

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #146124

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Colors

Lo Concèpte

A prepaus de Ancora Identitat de Marca

Ancora es una botiga de marca que ven plumas estilograficas e papetariá. Uèi en dia, la digitalizacion e las tecnologias de l'informacion e de la comunicacion an progressat rapidament. D'un autre costat, Ancora se focaliza sus la reviscòla de la comunicacion analogica en persona. Ancora reconsidera aquestas valors ont lor manièra d'escriure, de dessenhar dempuèi lo còr apòrtan un jauset que liura tanben una experiéncia especiala, coma las plumas estilograficas personalizablas que se pòdon combinar de mila façons; e lo mescladís de tintas en utilizant un shaker a còctels.

La Reconoissença

A prepaus del A' Design Award de Platin

Ancora Identitat de Marca a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Ancora Identitat de Marca presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Ancora Identitat de Marca es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Dimensions e Embalatge: The size may vary because there are different types of products.
Etiquetas: Branding
Tecnologia de Produccion: Many materials were used in the creation of the product and package.
Recèrca: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Inspiracion: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Durada del Projècte: The store opened in March 2020. Located in Tokyo, Japan.
Flux Operacional: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Membres de l'Equipa: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa