Platin Embalatge · 2023
Liang Bai Kai Embalatge d'aiga potabla
by Tiger Pan
- A' Design Award de Platin 2023 in Embalatge
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Embalatge d'aiga potabla
Liang Bai Kai es una botelha de veire concebuda per l'aiga bolhida refrejada. Lo nom fa referéncia a l'aiga bolhida qu'a refrejat, una bevenda dempuèi longtemps comuna en China. La botelha pòrta pas cap d'etiqueta. Al contrari, l'òbra d'art de la pintura de la dinastia Song Scèna al bòrd del riu pendent la fèsta de Qingming es tornada pintar e aplicada sul veire per estampatge per transferiment termic. L'imatge es devesit sus dotze botelhas, que representan las dotze oras tradicionalas. La superfícia de veire apond de lusor e de textura. Cada botelha mesura 313 millimètres de nautor e 76,5 millimètres de diamètre.
About the A' Design Award de Platin
Liang Bai Kai Embalatge d'aiga potabla a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Liang Bai Kai Embalatge d'aiga potabla presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Liang Bai Kai Embalatge d'aiga potabla es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
