Nong Li Embalatge de Cervesa per China Resources Snow Breweries

Lo dissènh Nong Li Embalatge de Cervesa per China Resources Snow Breweries es un laureat autfo estimfo del prestigfo 2025 A' Design Award de Platin dins la Categoria de Competfo Dissènh d'Embalatge.

PlatinEmbalatge· 2025

Nong Li Embalatge de Cervesa

per China Resources Snow Breweries

Client : China Resources Snow Breweries

Laureat del A' Design Award de Platin dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Nong Li Embalatge de Cervesa

Nong Li es un disseny d'embalatge de cervesa inspirat per la Cultura de Yangshao de la China anciana. La botelha a la forma del Shuang Er Ni Yu, un recipient de terralha amb un motiu de salamandra utilizat coma contenedor de licor dins aquela cultura primitiva. L'artesanat de la terralha negra es combinat amb una forma tradicionala de veire, e la color escura protegís la cervesa de la lutz e dels cambiaments de temperatura. Los motius geometrics apondon un interès visual e permeton una presa segura. Lo tap illustra quatre etapas d'un ritual ancian chinés del brinde: tastar, ofrir, respondre e tornar l'ofrenda.

La Reconoissença

A prepaus del A' Design Award de Platin

Nong Li Embalatge de Cervesa a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Nong Li Embalatge de Cervesa presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Nong Li Embalatge de Cervesa es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensions e Embalatge: product dimensions, 355 mm x 355 mm x 120 mm
Etiquetas: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Tecnologia de Produccion: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Desaffo de Dissènh: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Recèrca: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiracion: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Durada del Projècte: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Flux Operacional: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Membres de l'Equipa: Qiguang Li, Celine Zhou, Yan Yang