Platin Embalatge · 2025
Xijiu Matured Liquor Embalatge de licor
by Chengdu Times Fashion Art Design Co., Ltd
- A' Design Award de Platin 2025 in Embalatge
- CLIENT: Guizhou Xijiu Co..ltd
- Estimated Number of Design Views: 1,186,524
- Verification code CE9CB359F8 · Verify this award
Colors
About Xijiu Matured Liquor Embalatge de licor
Xijiu Matured Liquor es un disseny d'embalatge per a una seria de licors chineses. La botelha garda la silueta classica de tambor de la marca e fa referéncia a la forma circulara d'una pèça conservada al Musèu del Palais, una forma ligada a la completud e a l'armonia dins la cultura chinesa tradicionala. Las mencions d'edat de 15 e 30 ans son gravadas al laser coma de ribans fluids. Lo tap utiliza una forma auspiciosa de quatre costats e se dobrís e se barra doçament. A l'interior, una illustracion originala d'estil gravadura sus fusta mòstra lo païsatge al long del riu Chishui e los ingredients de la fermentacion. La bóstia exteriora es aisida de portar e d'emmagazinar.
About the A' Design Award de Platin
Xijiu Matured Liquor Embalatge de licor a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Xijiu Matured Liquor Embalatge de licor presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Xijiu Matured Liquor Embalatge de licor es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Press Kit
- Unique Properties
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- Dimensions & Packaging
- 150mm*50mm*180mm
- Tags
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- Production Technology
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - Design Challenge
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- Research
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- Inspiration
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- Project Duration
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- Operation Flow
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
