Platin Embalatge · 2021
Pepsi Chinas People Daily New Media Bidon de bevenda
by PepsiCo Design and Innovation
- A' Design Award de Platin 2021 in Embalatge
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Bidon de bevenda
Everyday Heroes es una seria de designs de bidons de bevenda commemoratius creats per Pepsi en collaboracion amb la division New Media del People's Daily de China. Los bidons rendon omenatge al personal medical, als trabalhadors, als voluntaris e als liuraires que servèron lors comunautats en primièra linha pendent la pandemia de COVID-19. Cada design onora una novèla generacion d'eròis del quotidian e exprimís la gratitud per lors contribucions jornalièras. L'embalatge transforma un contenedor de bevenda familiar en un messatge public simple de mercejament e de respècte partejat.
About the A' Design Award de Platin
Pepsi Chinas People Daily New Media Bidon de bevenda a ganhat la distincion A' Design Award de Platin, una reconeissença extrèmament prestigiosa acordada a de designs verdadièrament excepcionals, elegants e magnifics. Los ganhaires del Platin son meravilhas de la creacion, testimoniatges dels limits de la creativitat intellectuala, e mòstran lo professionalisme inegalable e lo geni de lors designers. S'espèra que aqueles designs sián las òbras mai reconegudas, que definisson l'estetica d'una epòca, contribuïsson al ben-èstre de la societat e fan avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi Chinas People Daily New Media Bidon de bevenda presenta un nivèl transcendent d'excellença e fa, sens cap de dobte, del mond un luòc melhor gràcias a sas caracteristicas avantatjosas e preciosas. Pepsi Chinas People Daily New Media Bidon de bevenda es una òbra ganhaira de la distincion A' Design Award de Platin que desrevelha de desirs, inspira, entosiasma, encanta e fa néisser una granda jòia.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
