Problue Annual Posters Foncion primària : Afichas by JBBC Branding Consultancy

Problue Annual Posters Foncion primària : Afichas by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Fotografia Competition Category.

ArgentFotografia· 2020

Problue Annual Posters Foncion primària : Afichas

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award d'Argent Winner in Fotografia Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Foncion primària : Afichas

Problue Annual Posters es una seria d'afichas imprimidas creadas per una marca de plonjada. Cada aficha mòstra un modèl que pòrta a l'encòp de vestits urbans elegants e un vestit de plonjada, de sòrta que la transicion entre la vida vidanta e la plonjada se rend visibla. Un blau grisós es aplicat al senhor per l'elegància, e lo roge es aplicat a la dòna. Los palmats de camoflatge fan referéncia al movement de la vida urbana. Los contrastes son arrengats a bèl escient, coma rapid e immobil, vestit vidanton e vestit de plonjada, doç e agut. Cada aficha mesura 420 sus 594 millimètres.

The Recognition

About the A' Design Award d'Argent

Problue Annual Posters Foncion primària : Afichas a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Problue Annual Posters Foncion primària : Afichas siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Problue Annual Posters Foncion primària : Afichas es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd