Lei Shing Hong Forest Food Court Art Mural e Identitat by Jansword Zhu

Lei Shing Hong Forest Food Court Art Mural e Identitat by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

Lei Shing Hong Forest Food Court Art Mural e Identitat

by Jansword Zhu

Client: Jansword zhu

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Art Mural e Identitat

Forest Food Court es un espaci de restauracion situat dins l'immòble de burèus concebut pel renommat arquitècte japonés Kuma Kengo a Beijing. Lo concèpte centrau de l'arquitectura es "Forèst dins la vila". L'identitat de marca e la gigantesca òbra murala de 6m*150m naissèron d'aqueste concèpte. De grafismes encantaires e de traçats liures apòrtan un flux relaxat, organic e urban a l'edifici serios de burèus. L'illustracion sub-abstraita equilibra l'atmosfèra dels burèus e evita d'èsser tròp infantila o minhona.

The Recognition

About the A' Design Award d'Argent

Lei Shing Hong Forest Food Court Art Mural e Identitat a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Lei Shing Hong Forest Food Court Art Mural e Identitat siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Lei Shing Hong Forest Food Court Art Mural e Identitat es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu