Debes Intervenir Fonccion Primària: Cartèl de Seguretat per Eduardo Walles

Lo dissènh Debes Intervenir Fonccion Primària: Cartèl de Seguretat per Eduardo Walles es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2020

Debes Intervenir Fonccion Primària: Cartèl de Seguretat

per Eduardo Walles

Client : tApp

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

8,862

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Colors

Lo Concèpte

A prepaus de Debes Intervenir Fonccion Primària: Cartèl de Seguretat

Tèxte del Libre: Debes Intervenir es una campanha de cartèls de seguretat pel trabalh creada per una usina industriala. Los cartèls mostran l'usatge corrècte e incorrècte dels espleches e installacions. Cada scèna se concentra sul moment just abans que un accident arribe. Un estil de bande dessenhada es utilizat per bastir un ligam amistós e clar amb los trabalhadors. Un personatge illustrat guida lo personal a travèrs cada messatge. L'òbra graficas foguèt dessenhada amb d'espleches d'illustracion vectoriala per gardar una linha organica e sopla, puèi coloriada e compausada amb un logicial d'edicion d'imatges. Cada cartèl es imprimit sus estirèn e mesura 900 per 600 millimètres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Debes Intervenir Fonccion Primària: Cartèl de Seguretat a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Debes Intervenir Fonccion Primària: Cartèl de Seguretat siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Debes Intervenir Fonccion Primària: Cartèl de Seguretat merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions e Embalatge: Styrene 900 mm X 600 mm. Depth. 50
Etiquetas: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tecnologia de Produccion: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Desaffo de Dissènh: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Recèrca: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiracion: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Durada del Projècte: The project started in September 2016 and finished in November 2016 in CDMX.
Flux Operacional: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Brevets: None, everything was created form scratch.
Membres de l'Equipa: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Crèdits d'Imatges: None, everything was created form scratch.