SberBank Online Aplicacion Bancària per Mobil per SberBank Online Design Team

Lo dissènh SberBank Online Aplicacion Bancària per Mobil per SberBank Online Design Team es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Mobil.

ArgentMobil· 2021

SberBank Online Aplicacion Bancària per Mobil

per SberBank Online Design Team

Client : Sberbank

Laureat del A' Design Award d'Argent dins la Categoria Mobil

33,881

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de SberBank Online Aplicacion Bancària per Mobil

SberBank Online es una aplicacion bancària per mobil desvolopada per una granda banca russa. Gaireben totes los produches bancaris de la banca son disponibles en linha a travèrs de l'aplicacion. Los servicis bancaris tradicionals son combinats amb de foncionalitats de mòde de vida coma los chats, las estòrias e un catalòg. De cartas postalas coloridas e d'autocolants pòdon èsser aponduts als virements d'argent per los rendre mai personals. Quand una transaccion pren de temps, un ecran animat es afichat a la plaça d'una pagina de cargament voida. Los ecrans principal e d'acuèlh son personalizats segon la localizacion e l'ora del jorn.

La Reconoissença

A prepaus del A' Design Award d'Argent

SberBank Online Aplicacion Bancària per Mobil a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que SberBank Online Aplicacion Bancària per Mobil siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. SberBank Online Aplicacion Bancària per Mobil es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensions e Embalatge: Above iOS 10.0 / Above Android 10.0
Etiquetas: Digital Banking, Personalization, Emotional Design, app.
Tecnologia de Produccion: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Desaffo de Dissènh: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Recèrca: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiracion: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Durada del Projècte: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Flux Operacional: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.