Lo dissènh Wolffstrunk Primary Function: Identitat corporativa per Karen Cuthbert es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.
ArgentGrafica· 2021
Wolffstrunk Primary Function: Identitat corporativa
per Karen Cuthbert
Client : Gerhard Wolff – Wolffstrunk
Laureat del A' Design Award d'Argent dins la Categoria Grafica
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A prepaus de Wolffstrunk Primary Function: Identitat corporativa
Book Text: Wolffstrunk es una identitat corporativa creada per una marca de aigardent de fruita e licors de fruita produsits dins una distilaria privada. La reduccion grafica e la precision caracterizan l'identitat visuala. Una figura simplificada d'un lop servís de marca de disseny del sistèma de disseny corporatiu, e la forma estilizada d'una gota s'apond a la figura. Un cap movedís dòna a la marca un caractèr umoristic e permet de compausicions dinamicas. Lo sistèma inclutz una marca composita, documents comercials, etiquetas de botelhas, afichas, cartas postalas, un libre de marca e una corta animacion de site web.
La Reconoissença
A prepaus del A' Design Award d'Argent
Wolffstrunk Primary Function: Identitat corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wolffstrunk Primary Function: Identitat corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wolffstrunk Primary Function: Identitat corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
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Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions e Embalatge
- Brandbook: 128 mm x 175 mm, 132 pages
- Etiquetas
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Tecnologia de Produccion
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Desaffo de Dissènh
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Recèrca
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiracion
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Durada del Projècte
- The project was my bachelor thesis and took about 4 month time.
- Flux Operacional
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Brevets
- Copyrights belong to Karen Cuthbert, 2020
- Membres de l'Equipa
- Karen Cuthbert
- Crèdits d'Imatges
- #1-#5 Karen Cuthbert, 2020
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