Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion by Xulei Li

Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion by Xulei Li is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2020

Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion

by Xulei Li

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #102475

View at A' Design Award Press Release Award Badge

Colors

The Design

About Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion

Tèxte del Libre : Listening to Transparency es l'identitat visuala per una exposicion d'art sonòra que presentava 44 òbras àudio e visualas. La concepcion se basa sus ondas circularas que representan las fonts sonòras. Las ondas varian en angle, corbadura e color. Los títols son estampats en serigrafia sus PVC transparent segon una grasilha de punts gradadas, mentre que las ondas son estampadas sus papièr de coton amb la tecnologia Risograph. Los dos calques se combinan en una sola imatge, e virar la pagina estampada revèla las ondas. L'aspècte transparent reflectís los materials utilizats dins las òbras artisticas e la natura fugidissa del son.

The Recognition

About the A' Design Award de Bronze

Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Listening to Transparency Foncion Primària : Identitat Visuala d'Exposicion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimensions & Packaging: 210mmX145mm
Tags: Image design, Invitation, book design, poster design, tickets design, layout
Production Technology: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Design Challenge: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Research: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiration: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Project Duration: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Operation Flow: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.