Pizzamax Identitat de Marca by Salvita Bingelyte

Pizzamax Identitat de Marca by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2020

Pizzamax Identitat de Marca

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Bronze Winner in Grafica Category

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Colors

The Design

About Pizzamax Identitat de Marca

Pizzamax es una identitat de marca per una pichona cadena de pizzarias en Lituània. L'identitat anteriora mesclava divèrses estils grafics e daissava als clients pauc de sens de la marca. La reconcepcion utiliza un logotipe simplificat en roge, negre e blanc, colors ligadas a la pizza italiana classica. Los mots pizza e max son plaçats de costats diferents sus las cartas de visita e las bóstias de pizza. Las letras M e X an d'extremitats corbadas que suggerisson de forniers que pòrtan de pizzas amb los braces tenduts. L'identitat s'aplica a las cartas de visita, al papièr d'entèsta, a las bóstias de pizza e als vestits.

The Recognition

About the A' Design Award de Bronze

Pizzamax Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Pizzamax Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Pizzamax Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens