Argent Grafica · 2020
BlackDrop Identitat de Marca
by Aleks Brand
- A' Design Award d'Argent 2020 in Grafica
- CLIENT: Aleks Brand
- Estimated Number of Design Views: 70,891
- Verification code 75879D4863 · Verify this award
Colors
About BlackDrop Identitat de Marca
Aquò es un Projècte personal d'Estrategia e Identitat de Marca. BlackDrop es una cadena de botgas e una marca que ven e distribuís cafè. BlackDrop es un projècte personal desvolopat inicialment per definir lo ton e la direccion creativa de l'activitat creativa freelance personala. Aquesta Identitat de Marca es estada creada per posicionar Aleks coma un consultant de marca de confisança dins la comunitat de startups. BlackDrop representa una marca startup eleganta, contemporanèa e transparenta que vòl devenir una marca atemporala, reconeguda e menejanta dins l'industria.
About the A' Design Award d'Argent
BlackDrop Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que BlackDrop Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. BlackDrop Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee. - Tags
- coffee, tech, startup, black, simple logo
- Production Technology
- Adobe Creative Suite
- Design Challenge
- Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
- Research
- The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
- Inspiration
- BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
- Project Duration
- 1 month, Belgrade
- Operation Flow
- BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
