Cut and Paste Identitat de Marca per Lisa Winstanley

Lo dissènh Cut and Paste Identitat de Marca per Lisa Winstanley es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2021

Cut and Paste Identitat de Marca

per Lisa Winstanley

Client : Lisa Winstanley

Laureat del A' Design Award d'Aur dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Cut and Paste Identitat de Marca

Aqueste toolkit de projècte, Cut and Paste: Preventing Visual Plagiarism, abòrda un subjècte que pòt tocar tot lo monde dins l'industria del design e pasmens lo plagiament visual es un subjècte que es rarament abordat. Aquò poiriá èsser degut a l'ambigüitat entre prendre referéncia d'un imatge e copiar d'el. Per consequent, çò qu'aqueste projècte prepausa es de sensibilizar sus las zònas grisas que environan lo plagiament visual e posicionar aquò al primièr plan de las conversacions entorn de la creativitat.

La Reconoissença

A prepaus del A' Design Award d'Aur

Cut and Paste Identitat de Marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Cut and Paste Identitat de Marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cut and Paste Identitat de Marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions e Embalatge: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Etiquetas: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tecnologia de Produccion: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Desaffo de Dissènh: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Recèrca: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiracion: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Durada del Projècte: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Flux Operacional: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Brevets: Copyrights belong to Lisa Winstanley, 2020
Membres de l'Equipa: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Crèdits d'Imatges: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng