Lo dissènh Woonwaard Identitat Corporativa per Ruud Winder - Rebrandt es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Grafica.
AurGrafica· 2021
Woonwaard Identitat Corporativa
Client : REBRANDT® — Dutch Masters in Rebranding
Laureat del A' Design Award d'Aur dins la Categoria Grafica
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A prepaus de Woonwaard Identitat Corporativa
Woonwaard es una identitat corporativa creada per una de las mai grandas associacions d'abitatge dels Païses Basses. L'identitat es modèrna mas seriosa, e transmet la calma e la serenitat. Lo dessenh representa la diversitat dels logataris e los aspèctes positius de la locacion. Cada aplicacion recep un ensemble unic de cercles, tirats d'un dessenh de basa de mai de 250 cercles dins de composicions e de colors diferentas. Los mèdias imprimits utilizan de papièr certificat FSC amb sièis colors Pantone mai lo negre. Las aplicacions digitalas redusisson l'usatge del papièr.
La Reconoissença
A prepaus del A' Design Award d'Aur
Woonwaard Identitat Corporativa a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Woonwaard Identitat Corporativa siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Woonwaard Identitat Corporativa crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions e Embalatge
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Etiquetas
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Tecnologia de Produccion
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Desaffo de Dissènh
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Recèrca
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiracion
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Durada del Projècte
- 3-4 Months region Amsterdam, The Netherlands
- Flux Operacional
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Membres de l'Equipa
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Crèdits d'Imatges
- All rights REBRANDT®
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