Statice Design d'Identitat Visuala de Marca Statice by Jia Cheng

Statice Design d'Identitat Visuala de Marca Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2021

Statice Design d'Identitat Visuala de Marca Statice

by Jia Cheng

Client: Statice GmbH

A' Design Award de Bronze Winner in Grafica Category

9,117

Verified Award Winner

Verify Award Status for #105916

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Colors

The Design

About Statice Design d'Identitat Visuala de Marca Statice

Statice es una entrepresa establida a Berlin qu'oferís una solucion d'anonimizacion de donadas pel desvolopament de tecnologias conformas a la confidencialitat. Dins aqueste projècte, un design dinamic e de colors vivas an transmés un sistèma d'identitat visuala impressionant. La conversion dels dos D (donadas originalas cap a donadas sinteticas) constituís lo nom de marca S, que mena a de caracteristicas visualas utilas e unicas. Las colors atraientas, que provenon non solament del statice (lavandas de mar), reflectisson tanben dirèctament l'identitat de marca e bastisson la fisança, meton encara mai en avant l'imatge de marca.

The Recognition

About the A' Design Award de Bronze

Statice Design d'Identitat Visuala de Marca Statice a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Statice Design d'Identitat Visuala de Marca Statice siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Statice Design d'Identitat Visuala de Marca Statice satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.