Lo dissènh Nirvana Brand Identitat Corporativa per Viana Patricio Barbosa Neto es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Nirvana Brand Identitat Corporativa

per Viana Patricio Barbosa Neto

Client : Viana Patricio

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Nirvana Brand Identitat Corporativa

Nirvana es una identitat corporativa creada per a un espaci de meditacion e terapias holisticas. Lo design se basa sus de formas geometricas simplas disposadas sus un sistèma de grasilha per mantenir la simetria e l'equilibri. Lo logotipe combina lo simbòl de l'infinit, la flor de lotus e una postura meditativa. La color roge vin fa referéncia als vestits budistas, e la color jauna fa referéncia als ornaments utilizats dins los monastèris. L'identitat foguèt dessenhada coma òbra vectoriala, atal lo logotipe pòt èsser reduch o agrandit sens pèrdas de detalhs e aplicat a supòrts imprimits e digitals.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Nirvana Brand Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Nirvana Brand Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Nirvana Brand Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions e Embalatge: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Etiquetas: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Tecnologia de Produccion: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Desaffo de Dissènh: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Recèrca: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiracion: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Durada del Projècte: The project started in April 2020 and finished in June 2020 in Brazil.
Flux Operacional: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Crèdits d'Imatges: Pexels