Harlem Advocacy Sèria d'afichas per Jiaqi Song

Lo dissènh Harlem Advocacy Sèria d'afichas per Jiaqi Song es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Harlem Advocacy Sèria d'afichas

per Jiaqi Song

Client : Bandujo Advertising Design

Laureat del A' Design Award de Bronze dins la Categoria Grafica

11,498

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Lo Concèpte

A prepaus de Harlem Advocacy Sèria d'afichas

Harlem Advocacy es una sèria d'afichas de campanha publicitària creadas per un programa de defensa de la santat publica situat a Harlem, Nòva York. Las afichas combinan un logotipe de marca amb icònas illustradas, e cada icòna representa un servici, coma lo sosten medical, social, educatiu o professional. Una afícha principala mòstra totas las icònas ensems. Per la difusion publica, la sèria es devesida en afichas individualas, cadascuna presentant una icòna en granda talha. L'estil visual s'inspira del pop art, çò que permet als residents locals de reconéisser rapidament los servicis.

La Reconoissença

A prepaus del A' Design Award de Bronze

Harlem Advocacy Sèria d'afichas a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Harlem Advocacy Sèria d'afichas siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Harlem Advocacy Sèria d'afichas satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions e Embalatge: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Etiquetas: graphic design, poster, illustrations, social service, poster design
Tecnologia de Produccion: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Desaffo de Dissènh: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Recèrca: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiracion: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Durada del Projècte: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Flux Operacional: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.