Argent Grafica · 2021
Branding Accademia of Perugia Sistèma de Marca e Campanha
by Paul Robb
- A' Design Award d'Argent 2021 in Grafica
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Sistèma de Marca e Campanha
L'Accademia de Perugia necessitava una identitat visuala novèla per reflectir lo desir de l'institucion d'avançar rapidament cap al futur. S&P a trabalhat amb lo personal e los estudiants de l'ABA per implicar diferents departaments e aspèctes de l'Academia. Lo desafís dels concebedors era de crear una identitat de marca cinetica e arquitectura unificadas que donavan tanben individualitat als corses singulars. An creat un sistèma d'identitat energetic, robust e positiu que fonciona a travèrs las diferentas arts en evitant los clichés e las convencions tipicas.
About the A' Design Award d'Argent
Branding Accademia of Perugia Sistèma de Marca e Campanha a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Branding Accademia of Perugia Sistèma de Marca e Campanha siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Branding Accademia of Perugia Sistèma de Marca e Campanha es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
