Yoonly Identitat Visuala per Fanny De Bray

Lo dissènh Yoonly Identitat Visuala per Fanny De Bray es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2021

Yoonly Identitat Visuala

per Fanny De Bray

Client : Made for you

Laureat del A' Design Award de Bronze dins la Categoria Grafica

12,714

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Colors

Lo Concèpte

A prepaus de Yoonly Identitat Visuala

Yoonly es una identitat visuala concebuda per una marca de viatges que ofrís d'experiéncias als joves viatjaires. La letra Y es combinada amb un piquet de mapa, formant un boton d'alucament e d'atudament que sosten lo messatge de basa, alucar la vida. Las doas letras O son formadas coma un signe d'infinit, exprimissent de sovenirs que duran tota la vida. La partida bassa de cada letra flica cap a dreita, balhant al logo un aspècte dinamic e texturat. Lo verd canard rapèla la mar e lo cèl, mentre que l'irange rapèla la calor umana e lo solelh. L'identitat es adaptada tant pels mèdias numerics coma imprimits.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yoonly Identitat Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yoonly Identitat Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yoonly Identitat Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions e Embalatge: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Etiquetas: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Tecnologia de Produccion: Logo
Business card
Letterhead paper
Envelope
Desaffo de Dissènh: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Recèrca: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiracion: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Durada del Projècte: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Flux Operacional: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Brevets: Copyright Made for you
Membres de l'Equipa: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Crèdits d'Imatges: Copyright Made for you