Lo dissènh Hmp Identitat Visuala per Fanny De Bray es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Hmp Identitat Visuala

per Fanny De Bray

Client : Made for you

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

11,197

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Colors

Lo Concèpte

A prepaus de Hmp Identitat Visuala

HMP es una identitat visuala creada per un grop d'engenhariá mecanica. Lo logo sosligna la fòrça de l'entrepresa e clarifica sa comunicacion. Las letras son formadas de la meteissa manièra que lo grop las estampa sus sas pèças. D'esbòsses e d'esquèmas tecnics en rèire-plan evocan lo sosten global que HMP provesís. Cada domeni de competéncia es marcat per un pictograma e una color especifica, seleccionats amb lo client per explicar los diferents servicis. L'identitat es adaptada pels supòrts numerics e imprimits, i comprés las cartas de visita, lo papièr amb entèsta e los classadors.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Hmp Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Hmp Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Hmp Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions e Embalatge: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Etiquetas: mechanical, graphic design, paris, industrial,
Tecnologia de Produccion: Logo
Business card
Letterhead paper
Folder
Desaffo de Dissènh: How to modernize and make more human an industrial universe.
Recèrca: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiracion: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Durada del Projècte: The project started in January 2019 and finished in September 2019.
Flux Operacional: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Brevets: Copyright Made for you
Membres de l'Equipa: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Crèdits d'Imatges: Photographer: Maxime Huriez