New HQ New Rules Sistèma de senhalizacion by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.
ArgentGrafica· 2021
New HQ New Rules Sistèma de senhalizacion
Client: Magyar Telekom
A' Design Award d'Argent Winner in Grafica Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Sistèma de senhalizacion
New HQ New Rules es un sistèma de senhalizacion creat per la nòva sèti de Magyar Telekom. La senhalizacion presenta un ensemble de règlas sul comportament al burèu. Lo design es net mas ludic, atal las règlas semblan convidantas puslèu que comandairas. Las illustracions mòstran de situacions quotidianas de burèu amb umor e una tòca umana. L'estil analogic contrasta amb la talha e lo caractèr modèrne del bastiment. L'intencion es de crear una reaccion emocionala immediata e d'encoratjar la gent a seguir las règlas amb un sorire.
The Recognition
About the A' Design Award d'Argent
New HQ New Rules Sistèma de senhalizacion a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que New HQ New Rules Sistèma de senhalizacion siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. New HQ New Rules Sistèma de senhalizacion es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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