The Cairo Citadel Identitat Corporativa per Rana Galal

Lo dissènh The Cairo Citadel Identitat Corporativa per Rana Galal es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

The Cairo Citadel Identitat Corporativa

per Rana Galal

Client : Rana Galal

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

9,140

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Colors

Lo Concèpte

A prepaus de The Cairo Citadel Identitat Corporativa

La Ciutadèla del Caire es una identitat corporativa creada per un site istoric d'Egipte. L'identitat es bastida sul tèma del contrast, reflectit dins l'eslogan Vila de Contrast. Lo negre e lo blanc son las colors primàrias, e una color segondària fa referéncia a un eveniment istoric que se debanèt dins la ciutadèla. Lo logotipe bilingüe es presentat jos una forma de blòt que pòt se devesir en doas rectangles plaçadas fàcia a fàcia, suggerissent un cambiament cultural. Helvetica Neue foguèt causit coma poliça principala per sas formas geometricas simplas. Un sistèma de senhalizacion foguèt desvolopat mai tard amb lo meteis concèpte.

La Reconoissença

A prepaus del A' Design Award de Fèrre

The Cairo Citadel Identitat Corporativa a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que The Cairo Citadel Identitat Corporativa siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, The Cairo Citadel Identitat Corporativa merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensions e Embalatge: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Etiquetas: Logo, Branding, Signage system, Typography, Visual Identity
Tecnologia de Produccion: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Desaffo de Dissènh: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Recèrca: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiracion: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Durada del Projècte: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Flux Operacional: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Brevets: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Membres de l'Equipa: none.