C-MAX Branding Identity Identitat de marca by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2021
C-MAX Branding Identity Identitat de marca
by Fengnan Lin
Client: C-Max
A' Design Award de Bronze Winner in Grafica Category
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- Verified Award Winner
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The Design
About C-MAX Branding Identity Identitat de marca
Identitat de marca C-MAX es un programa d'identitat visuala creat per una empresa de tecnologia que trabalha dins l'informatica en nívol e las grandas donadas (big data). Lo logo ajusta las letras CMAX amb de simbòls de còdi comuns, incluses de crocs angularis, un jonhent e una flecha, que representan lo calcul e lo movement ordenat de las donadas. Lo negre exprimís la precision, mentre que las graficas auxiliàrias colorridas suggerisson un mond luminós bastit amb la tecnologia. L'identitat s'aplica a cartas de visita, cartas de trabalh, quasernets e sacs de tela, en utilizant l'impression quatre colors e lo vernissatge UV.
The Recognition
About the A' Design Award de Bronze
C-MAX Branding Identity Identitat de marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que C-MAX Branding Identity Identitat de marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. C-MAX Branding Identity Identitat de marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Dimensions & Packaging
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Tags
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
- Production Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Design Challenge
- Looking for representative symbols and languages of computing classes.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo. - Project Duration
- Guangzhou,Guangdong Province,China,January 1,2020
- Operation Flow
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Patents
- Copyrights belong to Fengnan Lin, 2020.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Liqing Xian - Image Credits
- Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
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