Self Help Graphics and Art Identitat de Marca by David Jimenez

Self Help Graphics and Art Identitat de Marca by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2021

Self Help Graphics and Art Identitat de Marca

by David Jimenez

Client: David Jimenez

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #117221

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Colors

The Design

About Self Help Graphics and Art Identitat de Marca

Self Help Graphics and Art es un projècte de refondacion d'identitat per un centre d'arts comunitari a l'Est de Los Angeles. La novèla identitat reflectís la valor, la mission e l'istòria del centre, que s'es desvolopat a partir de l'identitat culturala e de l'apoderament politic dels artistas chicanas, chicanos e latinx. L'estructura en grasilha dels ieroglifes aztèques e maias a inspirat una tipografia d'afichatge personalizada e un logotip. Lo logotip foguèt talhat al laser sus fusta MDF e estampat en tipografia per apondre de textura. De cartèls foguèron estampats en serigrafia per onorar l'istòria d'estampatge del centre.

The Recognition

About the A' Design Award de Bronze

Self Help Graphics and Art Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Self Help Graphics and Art Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Self Help Graphics and Art Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez