Three Emotions Identitat de Marca per Tsuyoshi Omori

Lo dissènh Three Emotions Identitat de Marca per Tsuyoshi Omori es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Three Emotions Identitat de Marca

per Tsuyoshi Omori

Client : NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Lo Concèpte

A prepaus de Three Emotions Identitat de Marca

Three Emotions es una identitat de marca creada per una organizacion sens fin lucratiu al Japon. L'organizacion trabalha per far apondre los sanatòris de la malautia de Hansen a la Lista del Patrimòni Mondial de l'UNESCO. Lo logotipe combina tres pictogramas que exprimisson l'agonia, la tristesa e l'esperança. La boca de cada pictograma es arrengada en forma de pont, qu'òm pòt tanben legir coma la letra H. Lo pont fa referéncia a un pont vertadièr bastit sus una isla ont se tròban dos sanatòris. D'afichas de 594 per 841 millimètres son exposadas dins d'escòlas maternalas, de jardins d'enfants e d'espitals.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Three Emotions Identitat de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Three Emotions Identitat de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Three Emotions Identitat de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Dimensions e Embalatge: Poster: Width 594mm x Height 841mm
Etiquetas: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Tecnologia de Produccion: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Desaffo de Dissènh: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Recèrca: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspiracion: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Durada del Projècte: This logo was released in May 2019, updated in April 2020.
Flux Operacional: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Brevets: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Membres de l'Equipa: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Crèdits d'Imatges: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.