Timing Sauce Marca by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2022

Timing Sauce Marca

by Wai Ching Chan

Client: Timing Sauce

A' Design Award de Fèrre Winner in Grafica Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Marca

Timing Sauce es un projècte de marca creat per un productor de sautz. Lo trabalh compren un nom novèl de marca, un logotip, l'embalatge e los materials de venda. L'ancian nom fasiá referéncia a las pastas, qu'anava pas amb los produits venduts, d'ont la causida d'un nom novèl. Lo logotip utiliza de formas abstrachas que suggerisson una sausa e un visatge somrient. Una recèrca sus la color a guidat la paleta, e mantuna combinason de colors foguèt testada per transmetre la jòia e l'apetit. Las etiquetas son estampadas sus PVC lusent e impermeable, e son realizadas en tres talhas per de botelhas de 120, 150 e 180 mililitres.

The Recognition

About the A' Design Award de Fèrre

Timing Sauce Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Timing Sauce Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Timing Sauce Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong