Save Calendar Illustracion de Calendièr by Mengjia Li

Save Calendar Illustracion de Calendièr by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2021

Save Calendar Illustracion de Calendièr

by Mengjia Li

Client: Northeastern University

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner
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Colors

The Design

About Save Calendar Illustracion de Calendièr

Save Calendar es una seria d'illustracions creadas per un calendièr sul tèma de l'estalvi del manjar. Las illustracions mòstran un camp de bòria a travèrs las quatre sasons de prima, estiu, tardor e ivèrn. Los colors càmbian amb cada sason, çò que fa que las quatre periòdes sián aisidas de destriar. Una composicion simetrica dins un estil chinés balha a las imatges un aspècte modèrn. L'informacion del mes e de la sason es plaçada en naut de cada fuèlh. Los dessenhs son estats faches amb un logicial informatic e imprimits a 800 per 800 millimètres. La seria mòstra lo trabalh dur dels païsans e rementa a la gent de valorizar lo manjar.

The Recognition

About the A' Design Award d'Argent

Save Calendar Illustracion de Calendièr a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Save Calendar Illustracion de Calendièr siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Save Calendar Illustracion de Calendièr es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020