Beat Coffee Concepcion d'Identitat de Marca by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2021
Beat Coffee Concepcion d'Identitat de Marca
Client: Beat Coffee
A' Design Award de Bronze Winner in Grafica Category
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- Verified Award Winner
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The Design
About Beat Coffee Concepcion d'Identitat de Marca
Beat Coffee es una identitat de marca e un design d'embalatge per una companhiá de cafè. La refonsa de la marca comencèt amb d'analisis de mercat, un examèn de la concurréncia e de las tornadas de client, que modelèron l'estrategia e lo positionament de la marca. Aqueste positionament s'exprimís a travèrs la frasa Serious Fun Coffee, que fixa lo ton de la comunicacion e liga lo plaser, la musica e lo cafè. La votz del proprietari de la companhiá es utilizada per far viure la marca. La meteissa idèa se retròba sul sacòt de cafè estampat, que s'anima gràcia a la realitat augmentada. L'objectiu es una marca clara, centrada sul client e ludica.
The Recognition
About the A' Design Award de Bronze
Beat Coffee Concepcion d'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Beat Coffee Concepcion d'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Beat Coffee Concepcion d'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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