Rename Foncion Primària: Exposicion de Design per Xue Jiang

Lo dissènh Rename Foncion Primària: Exposicion de Design per Xue Jiang es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2021

Rename Foncion Primària: Exposicion de Design

per Xue Jiang

Client : 869 School of Design

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

7,634

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Lo Concèpte

A prepaus de Rename Foncion Primària: Exposicion de Design

Tèxte del Libre: Rename es una exposicion de design que met en question l'idèa d'estandards e de mesura. L'exposicion utiliza un lengatge visual tirat d'espleches de mesura. Illustracion, collatge e fotografia son combinats, e quatre formas basicas d'un jòc d'esquièrras son dessenhadas e assemblada en formas de parpalhòl. Un long rotlèu de papièr foncciona coma un mèstre de mesura, atal los visitaires pòdon causir o realizar una seccion de collatge qu'aparia lor pròpri caractèr e l'emportar dins una pòcha de dossièr. Un tèissut de PVC transparent e de papièr en rotlèu son utilizats per l'exposicion.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Rename Foncion Primària: Exposicion de Design a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Rename Foncion Primària: Exposicion de Design siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Rename Foncion Primària: Exposicion de Design merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions e Embalatge: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Etiquetas: Rename, standard, measurement, ruler
Tecnologia de Produccion: Transparent PVC cloth, toilet paper roll paper
Desaffo de Dissènh: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Recèrca: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiracion: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Durada del Projècte: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Flux Operacional: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Membres de l'Equipa: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Crèdits d'Imatges: Creator Wu Huizi，in 2021，RENAME