Let Parents Stay Poliça de caractèrs by Yu Chen

Let Parents Stay Poliça de caractèrs by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2021

Let Parents Stay Poliça de caractèrs

by Yu Chen

Client: Hubei University of Technology

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Poliça de caractèrs

Let Parents Stay es una poliça de caractèrs basada sus la Broderia Han tradicionala, creada per sosténer un vilatge tocat per la pauretat. Lo vilatge de Jinling acuèlh mai de dos mila enfants daissats en darrièr per de parents partits trabalhar luènh, e mantun abitant maestreja la Broderia Han. Los produits de broderia locals se vendián mal perque los motius avián cambiat gaire dempuèi un centenat d'ans. Los elements classics de broderia foguèron abstrachs e reconstruits en formas de letras modèrnas, que las brodairas locals brodan a la man. L'objectiu es de crear un revenu e de transmetre lo saber-far dins un lengatge visual modèrne.

The Recognition

About the A' Design Award de Bronze

Let Parents Stay Poliça de caractèrs a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Let Parents Stay Poliça de caractèrs siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Let Parents Stay Poliça de caractèrs satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen