Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant per Yu Pan

Lo dissènh Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant per Yu Pan es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2021

Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant

per Yu Pan

Client : MET Creative Brand

Laureat del A' Design Award d'Argent dins la Categoria Grafica

34,175

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant

Book Text: Cuishan Intelligent Kitchen es una identitat visuala creada per un luòc de restauracion a Wuxi, en China. L'identitat amassa la cultura alimentària locala, l'istòria de la vila e de tematicas d'internet dins un sol sistèma de marca. Lo logo es dispausat e repetit per formar un motiu de marca amb una fòrta reconeissença. Los motius de ginkgo, d'ironda e de nívol son emplegats coma elements centrals. Lo ginkgo fa referéncia a la cultura chinesa de longa data, l'ironda a la region al sud del flum Yangtze, e lo nívol a la natura. Lo projècte cobrís 1770 mètres carrats e foguèt acabat en 2019.

La Reconoissença

A prepaus del A' Design Award d'Argent

Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cuishan Intelligent Kitchen Foncion Primària: Identitat Visuala de Restaurant es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions e Embalatge: The project covers a total of 1770 square meters.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Tecnologia de Produccion: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Desaffo de Dissènh: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Recèrca: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiracion: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Durada del Projècte: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Flux Operacional: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Brevets: Copyrights belong to Zhang Pushui, 2019.
Membres de l'Equipa: Yu Pan
Hong Zhang
Crèdits d'Imatges: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.