Argent Grafica · 2021
Quix Identitat de Marca
- A' Design Award d'Argent 2021 in Grafica
- CLIENT: Zambelli Brand Design
- Estimated Number of Design Views: 37,333
- Verification code 158FF70890 · Verify this award
Colors
About Quix Identitat de Marca
Quix es una identitat de marca per distributors automatics en libre-servici qu'ofrisson de bevendas cauds e freges e de petits en-cas. L'identitat utiliza de colors, de texturas e de formas tiradas de la cultura italiana, en rendent omenatge a l'edat d'aur del disenh italian. Un aspècte leugièrament vintage evòca las annadas de la Dolce Vita e la cultura del cafè italian. Las tassas de cafè e las afichas son estampadas amb de colors CMYK per tecnologia offset, mentre que los distributors automatics son marcats amb de fuèlhs estampats. Lo disenh transforma una pausa cafè rapida en una experiéncia visuala calma.
About the A' Design Award d'Argent
Quix Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Quix Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Quix Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- Dimensions & Packaging
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- Tags
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- Production Technology
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- Design Challenge
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- Research
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- Inspiration
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- Project Duration
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- Operation Flow
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
