Soda Grocery Foncion Primària: Embalatge Alimentari by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2021
Soda Grocery Foncion Primària: Embalatge Alimentari
Client: Macau University of Science and Technology
A' Design Award de Fèrre Winner in Grafica Category
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- Verified Award Winner
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The Design
About Soda Grocery Foncion Primària: Embalatge Alimentari
Tèxte del Libre: Soda Grocery es un design d'embalatge per de produches alimentaris sovenirs venduts als visitaires a Macau. Lo lengatge de design s'inspira dels embalatges de petards produches a Macau al cors del sègle vint. D'imatges de quatre femnas tiradas dels embalatges istorics son redessenhadas en illustracions contemporanèas e estampadas en colors viveses. Quatre embalatges alimentaris pòrtan aquestas illustracions, e cada boita mesura 185 per 145 per 55 millimètres. Lo papièr d'embalatge estampat e las etiquetas interioras son acabats amb gaufratge, revestiment ultraviolet, bronzatge e decopatge. Lo design conserva lo caractèr regional tot en respondent al gost modèrne.
The Recognition
About the A' Design Award de Fèrre
Soda Grocery Foncion Primària: Embalatge Alimentari a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Soda Grocery Foncion Primària: Embalatge Alimentari siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Soda Grocery Foncion Primària: Embalatge Alimentari merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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