Public Health Beyond Borders Programa d'Identitat Visuala by Yoske Mitsui

Public Health Beyond Borders Programa d'Identitat Visuala by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Grafica Competition Category.

FèrreGrafica· 2021

Public Health Beyond Borders Programa d'Identitat Visuala

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award de Fèrre Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Programa d'Identitat Visuala

La Santat Publica Sens Frontièras es un programa d'identitat visuala creat per un grop d'estudiants e de professors que tracta de las necessitats sanitàrias dins las comunautats partenàrias. Lo logo utiliza cinc colors. Lo verd e lo blau reflectisson una perspectiva mondiala, mentre que lo roge, lo jaune e lo negre fan referéncia a las originas a l'Universitat de Maryland del capítol fondator. Un cercle al centre representa l'unitat e lo partenariat. Lo logotipe es acordat a las poliças de caractèrs primàrias de l'universitat. Lo logo es simple, escalable e modular, e foncciona en una sola color e a de talhas divèrsas dins los mèdias imprimits e numerics.

The Recognition

About the A' Design Award de Fèrre

Public Health Beyond Borders Programa d'Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Public Health Beyond Borders Programa d'Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Public Health Beyond Borders Programa d'Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.