Kallucci Boot Art Clau 3D by Mateus Morgan de Aguiar

Kallucci Boot Art Clau 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Infografia Competition Category.

AurInfografia· 2021

Kallucci Boot Art Clau 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award d'Aur Winner in Infografia Category

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Verified Award Winner
Verify Award Status for #121488

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Colors

The Design

About Kallucci Boot Art Clau 3D

L'idèa principala del concebidor èra de transmetre, a travèrs d'elements simples coma las ròcas, l'aspècte de durabilitat e de resisténcia que lo produch necessitava, en abordant dirèctament son usatge e l'estil de vida dels clients. Los cristals aponduts servisson per metre en evidéncia l'objècte principal, en li conferir un aire mistic que suscita la curiositat dels clients potencials.

The Recognition

About the A' Design Award d'Aur

Kallucci Boot Art Clau 3D a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Kallucci Boot Art Clau 3D siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Kallucci Boot Art Clau 3D crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging: Width 5000px x Height 5000px 300dpi
Tags: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration: I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: 3D modelling and texturing: Mateus Morgan
Agency: Dote