Designers Brasileiros Identitat de marca by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Grafica Competition Category.
AurGrafica· 2021
Designers Brasileiros Identitat de marca
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
A' Design Award d'Aur Winner in Grafica Category
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- Verified Award Winner
- Verify Award Status for #121119
The Design
About Designers Brasileiros Identitat de marca
La marca del site web Designers Brasileiros consistís en un panèl en forma de letra D compausat de pèças geometricas que s'ajustan entre elas e representan las especialitats del design. Aquestas pèças son formas extraitas de la bandièra brasileira e forman tanben la letra B e un tocan. Lo tocan es definit pel fait qu'es un dels mai grands disparsaires de semença de la fauna brasileira e un de los responsables de la formacion de las forèstas tropicalas. Aital, per la marca, la dispersion de semença pel tocan simboliza conceptualament la difusion de coneissença qu'es lo prepaus del site web.
The Recognition
About the A' Design Award d'Aur
Designers Brasileiros Identitat de marca a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Designers Brasileiros Identitat de marca siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Designers Brasileiros Identitat de marca crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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