Yudong CUN Concepcion de Mascòta by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Grafica Competition Category.
FèrreGrafica· 2021
Yudong CUN Concepcion de Mascòta
by Linggaung Chen, Sf Zhang and Cy Zhao
Client: Communication University of Zhejiang
A' Design Award de Fèrre Winner in Grafica Category
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- Verified Award Winner
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The Design
About Yudong CUN Concepcion de Mascòta
Yudong CUN es una mascòta creada pel vilatge de Yudong, un vilatge de pintura pagesa en China. La mascòta es basada sus la figura del peis que caracteriza lo vilatge. Lo peis es dessenhat coma un personatge de bendas dessenhadas simple e combinat amb los motius de la pintura pagesa locala e amb los simbòls dels drapèus dels païses del mond entièr. Lo resultat es un ensems colorat d'imatges que junta la cultura locala amb un estil visual internacional. La mascòta a pas de talha fixa e pòt èsser produita coma un grafisme static o animat.
The Recognition
About the A' Design Award de Fèrre
Yudong CUN Concepcion de Mascòta a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Yudong CUN Concepcion de Mascòta siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Yudong CUN Concepcion de Mascòta merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
- Dimensions & Packaging
- It has no fixed size and can be made according to the required size.
- Tags
- Chinese elements, international style
- Production Technology
- Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
- Design Challenge
- The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
- Research
- Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
- Inspiration
- The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
- Operation Flow
- The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
- Team Members
- Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen - Image Credits
- Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen
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