Tinkoff Investment Vidèo Publicitària by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Film Competition Category.
BronzeFilm· 2022
Tinkoff Investment Vidèo Publicitària
by Egor Maraev
Client: Blaster Studio
A' Design Award de Bronze Winner in Film Category
Verified Award Winner
Verify Award Status for #122056The Design
About Tinkoff Investment Vidèo Publicitària
Tinkoff Investment es una vidèo publicitària de trenta segondas per un servici d'investiment bancari. La vidèo presenta George Washington coma personatge principal. Es assetat sus un canapè e manja de pizza, fatigat e endormit, e representa l'argent. L'imatge inabituala pòrta l'idèa principala, qu'es que l'argent deu èsser gardat en bòna forma e fach per trabalhar. L'animacion combina l'animacion cel e l'animacion en découpage, amassadas amb una composicion numerica. La vidèo foguèt mostrada largament coma preroll abans de vidèos en linha e obtenguèt un naut taus de conversion.
The Recognition
About the A' Design Award de Bronze
Tinkoff Investment Vidèo Publicitària a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Tinkoff Investment Vidèo Publicitària siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Tinkoff Investment Vidèo Publicitària satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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